Your BDR does the selling. We build the machine behind them.
An AI-driven prospecting system that handles research, personalization, sequencing, and targeting, so your sales rep spends every hour on conversations that convert, not on tasks a machine can do better.
Of BDRs miss quota due to process failures, not effort.
Hours saved per rep annually with AI-assisted automation.
Average revenue increase from AI sales investment.
From kickoff to first assets in your BDR's hands.
Is this the right solution for you?
This service performs strongest under specific conditions. Here is an honest breakdown of where it excels, where it needs adjustment, and where it genuinely does not fit. It works best when the prospect pool is large and identifiable, the sales cycle is longer than a single call, and there is a real BDR or sales function already in place that just needs better infrastructure behind it. If you have a sales rep spending more time on research than conversations, this is built for exactly that situation.
Strong Fit
SaaS and software companies
Defined ICPs, rich intent data, decision-makers findable on LinkedIn and Apollo. They already understand the tool stack you are building for them.
Professional services
Accounting firms, legal tech, HR consulting, staffing agencies. High-value contracts justify the personalization investment and the sales cycle is long enough that a 5-touch sequence makes sense.
Manufacturing and industrial supply
Often have outdated outbound methods. A single new account can be worth six figures. The contrast between what they currently do and what this system delivers is dramatic.
Logistics and freight
Large prospect universe, high deal values, relationship-driven but very receptive to relevant cold outreach.
Commercial real estate services
Brokers, property managers, and facilities companies with identifiable decision-makers and high average contract values.
Construction and commercial trades
Commercial-level deals, long sales cycles, and buyers who respond well to industry-specific outreach.
Works, With Adjustment
Healthcare
Fully achievable when the messaging and toolchain are built with regulatory requirements in mind. Compliance-aware sequencing keeps outreach effective while meeting the necessary standards.
Financial services
Same requirement as healthcare. Regulated outreach rules apply and must be built into the sequence architecture from the start.
Where It Genuinely Does Not Fit
Pure e-commerce
No B2B buying committee to target. The system is built around identifiable business contacts, not consumer transactions.
Consumer brands
When the buyer is an individual consumer rather than a company decision-maker, the entire architecture has nothing to target.
No sales function in place
This is infrastructure for a sales rep who already exists. If there is no BDR or sales function, the system delivers leads with nobody to follow up on them.
Purely inbound businesses
If your pipeline is already full and you have no outbound motion, this adds complexity without clear incremental return.
A Note on Our Natural Starting Point
Our team has spent years building inside niche B2B verticals like field service software, construction-adjacent SaaS, and industries where the buyer is specific, the deal cycle is long, and generic outreach falls flat. That experience is not incidental. It directly shapes how we build sequences, select signals, and write copy that does not sound like it came from a template. When you hire us to run this system, you get people who already know what it takes to sell to a hard-to-reach buyer.
Five pillars. One system. Infinite repeatability.
Every deliverable is purpose-built for your ICP, your product, and your competitive landscape. Nothing is generic. Nothing is recycled.
ICP definition and targeting
We define exactly who your BDR should be reaching: by company size, role, geography, operational triggers, and intent signals. Prospecting becomes prioritization.
Outbound sequence writing
Multi-touch email and LinkedIn sequences written in the language your prospects actually use. Industry-specific, pain-point-led, and structured for reply.
Sales content and collateral
One-pagers, battlecards, comparison sheets, and leave-behinds your BDR can attach, share, or reference. Every asset designed to move the conversation forward.
Automation build and integration
We connect your data, enrichment, and outreach tools into a single working system using Apollo, Clay, and your existing CRM. No manual steps. No dropped leads.
ABM overlay
Account-Based Marketing integration so your top 50 to 100 target accounts receive coordinated, multi-stakeholder outreach across every channel simultaneously.
Quarterly optimization
Every 90 days we review, refresh, and recalibrate. Sequences evolve. Content stays current. The system compounds instead of decaying.
First assets in two weeks. Full system in 90 days.
Designed to start fast and build momentum. No six-month implementation. No internal dev resources required on your end. The work is sequenced so your BDR is using new assets while the automation is still being built.
Foundation: ICP, data, and CRM
One focused ICP session, then the groundwork. We audit your CRM setup, configure pipeline stages, and seed your prospect list with verified contact data filtered against a precisely defined Ideal Customer Profile. This is the work most teams skip. It is the reason most automations fail.
Content engine: sequences, assets, and logic
First assets land in week two: initial sequences and a one-pager your BDR starts using immediately. Then the full library: three 5-touch email sequences, LinkedIn templates, the battlecard, and the decision logic. If a prospect matches this profile, pull this sequence, attach this asset. The AI follows these rules at scale without supervision.
Automation layer: connected and running
Apollo, Clay, your email sending platform, and your CRM connect into a single workflow. A new prospect matching your ICP triggers enrichment, sequence generation, and delivery automatically. Your BDR reviews and approves. The machine handles the rest.
ABM integration: account-based at scale
Your top target accounts receive coordinated outreach across multiple stakeholders simultaneously. The owner gets ROI messaging. The ops contact gets efficiency content. Your BDR shows up everywhere that matters, to everyone who influences the decision, without tripling their workload.
From ICP to booked call.
Tap any step to see what it does and how it connects. Gold marks the key nodes and the connections that carry qualified, actionable signals. Your BDR receives a prioritized queue from the CRM; the system handles everything upstream.
Built for teams that are done leaving pipeline on the table.
- You have one to three BDRsSmall teams gain the most. You multiply output without adding headcount, and every enablement dollar goes further.
- Your BDR is talented but under-resourcedA good rep held back by manual work is the most common and most fixable problem in B2B sales. This is the solution.
- You sell into a defined, niche verticalNiche markets respond best to hyper-personalized outreach. Generic sequences do not work here. Ours are built for your buyer.
- Your pipeline is inconsistentFeast-famine cycles are a sequencing problem. A running system creates predictable, steady flow instead of heroic monthly pushes.
- You want to start in weeks, not quartersInitial assets are in your BDR's hands within two weeks of kickoff. Full system deployment happens within the first 90 days.
- You want a managed solution, not softwareWe build it, run it, and optimize it. You do not need a technical team or a new hire. You need a partner who owns the outcome.
Everything included. Nothing left to chance.
One engagement. Full infrastructure. Managed and optimized every quarter.
- ICP Definition Brief: written profile of your ideal prospect by firmographic, role, trigger, and fit criteria
- Prospect List, seeded: initial list built to ICP specs, verified, and enriched with contact data
- Outbound Email Sequences (3): three distinct 5-touch sequences targeting different prospect segments or objection profiles
- LinkedIn Message Templates: connection requests, InMail copy, and follow-up messages for each segment
- Sales One-Pagers (2): designed leave-behinds built for email attachment or post-call follow-up
- Competitive Battlecard: objection-handling and positioning against your top competitor
- Automation Build, Clay + Apollo: full workflow from prospect trigger through enrichment, sequence deployment, and CRM logging
- Quarterly Review and Refresh: performance report, sequence rewrites, ICP refinement, and content updates every 90 days
- ABM Target Account List: 50 to 100 named accounts with multi-stakeholder mapping and coordinated sequence logic
The system gets better every quarter.
Most automation decays within 90 days without active management. We stay in the system so yours compounds instead.
Performance monitoring
Reply rates, deliverability, open rates, and sequence drop-off reviewed. Issues caught and corrected before they cost you pipeline.
Full review and refresh
Formal check-in with your team. Sequence rewrites, ICP adjustments, content updates, and competitive reassessment.
Architecture rebuild
Tools change. LinkedIn evolves. Your market shifts. Once a year the whole system gets a structural review and upgrade.
Content as a warm-up channel
Every blog post and LinkedIn article we publish for you is a prospecting asset. Outreach and content run in lockstep.