Eric Rounds Agency / Work
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Case Study · Telmac Group

From complexity to capital.

One client, the whole system: the mark, the website, the collateral, and the measurement behind all of it. Drag the line and watch the shift.

The Mark The System Deliverables Performance
unclear scattered generic crowded inconsistent unseen quiet forgettable noise
Since 1996
Independent by Design
Before · ERA Gold
After · Brand Color
The Brief

Every engagement starts with a diagnosis.

Client
Telmac Group
Category
IT Vendor Governance
Engagement
Rebrand + Dynamic Website
Timeline
About 2.5 Months
The Mark

A logo is a decision made visible.

The process, in order. Hold your cursor on the final mark and the construction underneath draws itself.

Sketch Scans
Image Slot
01

Exploration

Direction Board
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02

Directions

Refinement Rounds
Image Slot
03

Refinement

Final Mark
SVG Slot
04

The Mark

The System

One mark, every version it needs.

Select any tile to move the version from paper to ink to gold. The system holds in every context the brand will meet.

Primary Lockup

Paper
Secondary Lockup
SVG Slot

Secondary Lockup

Paper

Monogram

Paper

Reversed

Ink
One Color
SVG Slot

One Color

Paper

On Brand Blue

Gold
Deliverables

The brand, shipped into the world.

The website, the deck, the print. Hold your cursor on the site and the full page scrolls past. Page through the deck. Tilt the brochure.

telmacgroup.comWebsite
Hover to Tour
Full-Page Screenshot Slot

Website

Dynamic Build · Animation · Parallax
Master Deck
1 / 3

Master PowerPoint

Multi-Slide · Reusable
Print

Sell Sheets

Print · Multi-Page
Image Slot

Brand Style Guide

Standards · Governance
Image Slot

Social System

Gen-AI Templates
Image Slot

Marketing Collateral

Sell Sheets · One Pagers
Performance

The part most portfolios leave out.

Traffic, social reach, and whether AI platforms recommend the brand when buyers ask. Switch the feed, scrub the chart.

Prototype · Placeholder Data · Client Reports Pending
analytics.google.com
GA4 Screenshot Slot
Aug · Sample
Sessions
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Engaged Sessions
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Key Events
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Reach
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Cross-platform reach, trailing 90 days
Source pending: platform analytics export.
Engagement
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Engagement rate, trailing 90 days
Source pending: platform analytics export.
Audience
·····
Follower growth, trailing 12 months
Source pending: platform analytics export.
ChatGPT
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Perplexity
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Gemini
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Copilot
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Share of prompts where the brand is recommended or mentioned, by platform. Sample shape only. Populated from the AI Visibility Diagnostic when the client report lands.

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