The Diagnostic.
Where you stand, measured: position, findability, and how AI platforms answer for your category. Every engagement starts here; the findings decide where it goes. You do not have to arrive knowing what you need. That is what the Diagnostic is for. Most firms hand you a menu and ask you to choose. We measure first, then tell you what we would do and why. If the answer is less than you expected, you will hear that too.
Three readings, before anything gets touched.
No prescriptions before the diagnosis. The baseline is measured across three surfaces, so the findings are facts, not opinions. Each surface gets its own reading: what the market hears, where you can be found, and what the machines say when asked. Where the readings disagree, that disagreement is usually the finding.
Position
What the market hears, measured against what you intend, and against the competitors around you.
Findability
Search, social, and the surfaces buyers actually consult, read surface by surface.
AI Answers
What the machines say when your category comes up: named, missing, or misattributed. Four platforms, rarely one answer.
Measure, read, route.
A short engagement with a long consequence: the findings decide which state your brand needs first. The order is deliberate: everything is measured before anything is read, and everything is read before anything is routed. No recommendations arrive ahead of the evidence.
Measure
Read
Route
The baseline, taken across position, findability, and AI answers.
The findings, written plainly. What is working, what is not, and why.
The direction: which state comes first, and what the engagement looks like.
The findings, in writing.
A document you keep, whatever you decide next. No hostage deliverables. The report is written in plain language, findings first. Hand it to your team, your board, or even another firm; it holds up wherever it lands.
The Diagnostic Report
- Position read: what buyers actually hear
- Findability: search and social, surface by surface
- AI answer audit: named, missing, or misattributed
- The route: which state comes first, and why
Measured · Written · Routed
One of three states.
The Diagnostic routes the engagement to the state your brand needs first. Usually that is Clarity. Not always. That is why we measure.
The findings decide. Not the menu.